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By Johnny. is an Australian based women's wear label founded in 2009. The label is inspired by design concepts from past and present, reworking traditional silhouettes and creating quality collections for the individual who appreciates effortless style with a unique and modern edge.

The intention of this campaign was to epitomise the modern, energetic nature of the By Johnny girl. The shoot concept was a 'weekend away' - two best friends on a city get-away exploring the city and staying in a luxurious hotel. Inspired by street style images of Caroline Bessette-Kennedy and infused with the vibrant essence of the By Johnny girl. Photographed by Johnny Nicoladis. 


- Art Direction

- Concept Creation 

- Production

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