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BY JOHNNY. SUMMER CAMPAIGN
ART DIRECTION
By Johnny. is an Australian based women's wear label founded in 2009. The label is inspired by design concepts from past and present, reworking traditional silhouettes and creating quality collections for the individual who appreciates effortless style with a unique and modern edge.
The By Johnny Summer Campaign was inspired by the French director Jean-Luc Godard and told the story of a couple in love on a late summer holiday. Shot in an iconic, mid-century home on the NSW south coast, the vintage feel of the collection is highlighted in an effortless way. The campaign was shot as both stills and video. Photographed by Holly Ward.
SERVICES
- Art Direction
- Concept Creation
- Production
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