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BY JOHNNY. INDIVIDUALS CAMPAIGN

ART DIRECTION

By Johnny. is an Australian based women's wear label founded in 2009. The label is inspired by design concepts from past and present, reworking traditional silhouettes and creating quality collections for the individual who appreciates effortless style with a unique and modern edge.

The Inspiring Individuals campaign was created to showcase the brand's 'essentials' offerings, a core collection of jeans, shirts and knitwear. The campaign featured interesting, creatives and friends of brand. Shot in a raw and relaxed way, the images depict how each person makes the By Johnny essentials their own. Photographed by Johnny Nicoladis.

SERVICES

- Art Direction

- Concept Creation 

- Production

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