BY JOHNNY. AUTUMN CAMPAIGN

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ART DIRECTION

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By Johnny. is an Australian based women's wear label founded in 2009. The label is inspired by design concepts from past and present, reworking traditional silhouettes and creating quality collections for the individual who appreciates effortless style with a unique and modern edge.

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The By Johnny Autumn Campaign was shot in the studio using blue and brown backgrounds and natural lighting. We worked with fun props such as flowers, travel accessories and a beautiful Afghan Hound. The campaign captured video and still content for social media, look-book, website and EDMs for both the men's and women's collections. Photography by Mason Mackenzie Wood.

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SERVICES

- Art Direction

- Concept Creation 

- Production